BRAND HISTORY Founded in 1920 in Geneva by Hans Wilsdorf, Montres Rolex S.A. is one of the most well-known watch manufacturers in the world today. The name “Rolex” was chosen because Wilsdorf wanted a brand that could be easily pronounced in any language and would not be more than five letters. He also wanted something easy to remember and that would look elegant inscribed on the dial and movement of a watch.
The company is also known for pioneering timepieces like the Oyster — the world’s first waterproof wristwatch which was equipped with a patented system comprising a screw-down bezel, caseback and winding crown. Other innovations down the line include the Cyclops lens and Parachrom hairspring, as well as materials like Cerachrom and Everose gold—their proprietary blend of rose gold.
In 2015, the company introduced a new in-house certification for all its timepieces with criteria more stringent than that of regular watchmaking standards. Each “Superlative Chronometer” guarantees precision after casing of -2/+2 seconds per day, more than twice that required of an official chronometer, making it just one of the many high standards Rolex holds itself to.